Category: News and Technology

October 2, 2021

Tips for identifying and reaching your target audience

It is key to your business’s survival to understand who your consumers are. Myers suggests these seven tips to uncover and connect to your target audience. Have a concrete plan.To reach your target customer, you first need a definite marketing plan. “The more specific you can be, the more bang for your buck you’re going to get in your conversion rate,” Myers said. To draw […]

September 4, 2021

Consider Strategic Partnerships

Because business owners are so personally invested in and knowledgeable about their products, someone outside your company should look at your marketing plan to make sure your strategy will resonate with your intended audience. “This is the biggest piece of advice I always give,” said Myers. “You can’t do everything yourself. Consider a marketing consultant to help you put together a strategic plan, or at […]